Logo
The Arcasiles symbol and the backgrounds each fill can be seen on, measured one by one.
The logo has three fills: dark, white and soft. The table below crosses them with the five brand backgrounds and marks the pairings you can use. On amber #f9be4a use the dark fill, never the white one. Below that: the safety margin, the minimum size and what is never done.
Where each fill works
paper #faf9f7
black #272727
gray #e9e9e9
amber #f9be4a
lila #674a98
On Paper, gray or amber use the dark fill. On black or lila you get two options: white or soft.
Safety margin
- The clear margin around the logo is as wide as the symbol is tall.
- Nothing goes inside it —no text, no photo, no border—: if it does not fit, shrink the logo before the margin.
- Over photography it sits inside a flat color block, because contrast against an image cannot be measured.
Never
- The logo is never redrawn with text: download the SVG and place it as it is.
- There are three fills. If your background is not in the table above, measure the contrast before inventing a fourth.
- Stretching or rotating the symbol breaks it: set the width and let the height follow.
- No shadows and no borders; if the logo gets lost against the background, change the variant before adding an effect.
- Minimum 220 pt on covers, 120 pt in web headers.